Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.Handbag design is more than just a creative pursuit-it-s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you''ll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You-ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.Throughout the book Ann''s former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today-s highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:The
