Innovation, Market Archetypes and Outcome - An Integrated Framework

Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.