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Consumer Decision-Making, Analytics and AI

Andrew Smith, Roberto Mansilla, John Harvey, James Goulding, Georgiana Nica-Avram, Gavin Smith, Evgeniya Lukinova
2025, Innbundet, Engelsk
Consumer Decision-Making, Analytics and AI

1 999,-

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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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