As geopolitical tensions, digital proxy conflicts, and social divisions around DEI and ESG intensify, the Cambridge Handbook of Nonmarket Strategy in a Global Context provides a strategic, proactive roadmap for maintaining corporate legitimacy. Offering a comprehensive 360-degree perspective, the handbook examines how businesses can successfully navigate today's uncertain socio-political environment. Covering cutting-edge topics such as AI and digital disruption, CEO activism, and grand challenges including climate change, it bridges complex theoretical perspectives – such as institutional theory – with practical applications for strategy consultants and practitioners. Featuring contributions from leading experts across six continents, the handbook addresses the unique challenges facing both advanced and emerging economies. Drawing on perspectives from political science, law, sociology, and international relations, this is an essential resource for mastering the evolving interplay between business, policy, and society.
