A guide to the principles and methods of data analysis that does not require knowledge of statistics or programming
A General Introduction to Data Analytics is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors-noted experts in the field-highlight an explanation of the intuition behind the basic data analytics techniques. The text also contains exercises and illustrative examples.
Thought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working wit
