Championing Your School Library - A Practical Guide to Advocacy, Marketing and Promotion

Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing, and promoting your library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community. Written by an experienced librarian, this book draws on both library and business strategies, as well as real-life examples and case studies of successful practices. A comprehensive guide, it will help readers craft a strategic marketing plan tailored to user needs and ensure that the librarian can offer and build engaging connections for mutual benefits. Chapters cover such topics as

• an introduction to advocacy, marketing and promotion, as well as their importance;
• developing advocacy techniques and marketing plans;
• how to demonstrate the value and impact of the school library; and
• the importance of building relationships with stakeholders.