Do you want to get to ''yes''?
Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation-whether it''s securing that next big deal, convincing your manager to hit ''approve,'' or even winning an argument with your friends.
Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You-ll build your own personalised plan to move people from ''no'' to ''yes''-every time. Learn how to:
- Recognise and improve your persuasive strengths and weaknesses
- Build undeniable likeability and trust to compel people to action
- Arouse passion and enthusiasm for your ideas
- Win that next big pitch
- Persuade anyone, anywhere, anytime
