Why are we more likely to fall in love when we feel in danger? Why would the head of an airline's safety disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in "Sway". We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realize or like to admit.In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology, behavioural economics and organisational behaviour to reveal the irresistible forces that sway us all. "Sway" is a fascinating insight into the way we all behave and will change the way you view the world.
