"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what ''aging'' and ''retirement'' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."
-Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ
Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the
