-ZEST- equates to zing, enthusiasm, energy, gusto, eagerness, zeal and fervour. It also connotes a tang, a sharpness.
It-s the opposite of bland.
And Zest: How to Squeeze the Max out of Life is exactly that.It-s more than just a book on personal development. There are an awful lot of those. Zest is a catalyst, a spark that ignites your remembering of what makes you, in a word, you. It drives you to rethink, rejuvenate and reinvent. It also contains a touch of the revolutions.
Have you, as a grown-up, fallen into the trap of becoming a Groan-up? You know you should try to make the best of things, but oftentimes you don-t know what your -best- is anymore. It-s strange. You used to know. What happened? Was it the years of social conformity? There is a whole beige generation out there - a generation that has lost its identity and forgotten who they once were - buried under the crushing, stifling facades of adulthood. If only there was a way