''Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction'' Christopher Leonard, author of the New York Times bestseller, Kochland
It began with a smoke break.
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THIS IS A STORY OF AMBITION AND GREED
James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.
THIS IS A STORY OF BOOM AND BUST
The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.
THIS IS A STORY OF OUR TIME
With rigorous reporting and piercing insight into
