From the Wall Street Journal-s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants-Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO-and how the fading of the former and the rise of the latter led to Apple losing its soul.Steve Jobs called Jony Ive his -spiritual partner at Apple.- The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs-s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator-s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.In many ways, Cook was Ive-s opposite. The product of a small Alabama town, he had risen
