''Hilarious and harrowing, and hard to put down.'' - Christopher Buckley, author of Thank You for Smoking
The man who used to pull the strings of the global media is now pulling back the curtain: a bridge-burning, riotous memoir by a top PR operative who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media.
After nearly two decades in the PR business, Phil Elwood wants to come clean, by exposing the dark underbelly of the very industry that''s made him so successful. The first step is revealing exactly what he''s been up to for the past twenty years - and it isn''t pretty.
From helping win the Qatar World Cup bid, to a four-day Las Vegas bacchanal with a dictator''s son, and helping to land a Middle Eastern dictator''s wife a glowing profile in Vogue at the same time the Arab Spring broke out, Elwood reveals all his slippery tricks for seducing journalists in order to create chaos and co
