Bar-is not just the world''s most popular sports club, it is simply one of the most influential organisations on the planet. With almost 250 million followers on social media and 4 million visitors to its Camp Nou stadium each year, there''s little wonder its motto is ''More than a club''. But it was not always so. In the past three decades, Barcelona has transformed from regional team to global powerhouse, becoming a model of sporting excellence and a consistent winner of silverware.
Simon Kuper unravels exactly how these transformations took place. He outlines the organisational structure behind the club''s business decisions, and details the work of its coaches, medics, data analysts and nutritionists who have revolutionised the sporting world. And, of course, he studies the towering influence of the club''s two greatest legends, Johan Cruyff and Lionel Messi.
Like many leading global businesses, FC Barcelona closely guards its secrets, granting few outsiders a view
