The House of Beauty - Lessons from the Image Industry

Arabelle Sicardi brings a singular voice—poetic, candid, incisive—to the complexities of the beauty industry. Weaving sharp analysis and vivid storytelling, Sicardi explores how beauty myths are crafted, sold and weaponised, from corporate boardrooms to local salons. Delving into such issues as the exploitation of refugee labour in nail salons, the use of fragrance in fascist propaganda and the hidden connections between power and profit, Sicardi challenges readers to confront the industry’s costs—both personal and societal—and reconsider beauty as more than a product of consumption. Instead, they invite a vision of beauty rooted in connection and self-care, one that transcends industry-driven ideals. The House of Beauty is both an exposé and a cultural reckoning, offering insight into beauty’s true impact and the untold stories behind its illusions.