From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age-and why we can-t stop falling for them."Scams are hot right now, and Bluestone covers the hottest here." - BooklistWe live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London-s top-rated restaurant that-s little more than a backyard shed. These unsettling stories of today-s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it-s fro
