The first book dedicated to Chanel makeup, published in collaboration with Chanel to celebrate the house-s inspiring story of makeup creation which began in 1924. In 1924 Gabrielle Chanel launched the house-s first makeup products, marking the beginning of a century of creativity, quality and innovation. Now for the first time, Chanel: The Allure of Makeup reveals the history of Chanel makeup creation - including advertising campaigns created by some of the world-s leading photographers and film directors. In 1924 Gabrielle Chanel launched the house-s first makeup products, marking the beginning of a century of creativity, quality and innovation. Now for the first time, Chanel: The Allure of Makeup reveals the history of Chanel makeup creation - including advertising campaigns created by some of the world-s leading photographers and film directors. The story unfolds in seven chapters that represent the quintessential colours of Chanel-s visual vocabulary: Black, White, Beige, Red, Pink