This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term -corporate cancel culture-, highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
The book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America and Asia, the book showcases real-world expertise in marketing, branding, consumer psychology, economics, and communication. The book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on
