Entrepreneurial Seoulite - Culture and Subjectivity in Hongdae, Seoul

Since the 1990s Seoul has sought to recreate itself from a mega city to a global city, equipped with cutting-edge knowledge industries and infrastructures. By juxtaposing the cultural turn and cultural/creative city-making, this book interrogates the formation of new citizen subjectivity, namely the enterprising self, in post-Fordist Seoul.