Pulp Vietnam - War and Gender in Cold War Men's Adventure Magazines

"In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men''s adventure magazines helped shape the attitudes of young, workingclass Americans, the same men who fought and served in the long and bitter war in Vietnam. The "macho pulps" - boasting titles like Man''s Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs'' expectations and perceptions of war in Vietnam"--