The neuroscience of why bad habits are so hard to break-and how evidence-based strategies can help us change our behavior more effectively
We all have habits we-d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science of how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviors.
Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks -easy fixes- that aren-t backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional goal-directed behaviors reflects a competition between different brain systems. Along the way, we learn how cues trigger habits; why we shoul
