The concept of personal branding has become a powerful practice in the business world. In BUILD YOUR OWN LIFE BRAND! Stedman Graham explains how to develop a ''life brand'' that builds personal value and adds value to work, relationships, and community. Graham teaches readers how to identify their individual assets, their talents, knowledge, and personal characteristics, as well as how to utilise those strengths in everything they do. He describes the various ways they can find the best opportunities to contribute their value to ''target markets'' in both their personal and professional lives; provides methods for marketing personal life brands without blatant self-promotion; and offers smart advice on expanding brand assets through service to others. BUILD YOUR OWN LIFE BRAND! is filled with examples of men and women who have created powerful, positive images of themselves, people ranging from unsung waitresses and small town politicians to world famous athletes, musicians, entertainers and business and government leaders.
