Your behaviours,beliefs, and habits around money are holding you back. Financialconfidence is hard to come by. Believe it or not, the solution is rarely moremoney. For the last three decades, author Shannon Ryan (MSPFP, CFP) has had afront-row seat to the financial lives of hundreds of individuals and families. She’s learned that money is emotional—always. Our habits, culturalexpectations, past experiences, disappointments, shame, and fears combine tocreate complicated beliefs that hold us back from satisfying financial lives. Traditionalfinancial advice assumes that we are rational and that we faultlessly seek tomaximize our wealth at every opportunity. Ryan’s behavioural approach, on theother hand, recognizes that we act irrationally as the result of psychologicalbiases, emotions, and cognitive errors. This approach empowers you to transformyour money mindset and behaviours, overcoming biases to make more informedchoices. Your Money Has Feelings helps you make solid money decisions by: • Firstidentifying you unconscious and behavioural biases around money • Then,discovering practical techniques for creating a financial life that matchesyour values, using the tenets of both behavioural and traditional finance
