Data Quality - Empowering Businesses with Analytics and AI

Discover how to achieve business goals by relying on high-quality, robust data

In Data Quality: Empowering Businesses with Analytics and AI, veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data. In the book, you-ll learn techniques to define and assess data quality, discover how to ensure that your firm-s data collection practices avoid common pitfalls and deficiencies, improve the level of data quality in the business, and guarantee that the resulting data is useful for powering high-level analytics and AI applications.

The author shows you how to:

• Profile for data quality, including the appropriate techniques, criteria, and KPIs
• Identify the root causes of data quality issues in the business apart from discussing the 16 common root causes that degrade data quality in the organization.
• Formulate the reference architecture for data quality, includ