Designing Connected Content - Plan and Model Digital Products for Today and Tomorrow

Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we''re often willing to acknowledge.  Designing Connected Content  explains how to design, plan, and structure content that can be used now and can be ready for the future.