Value strategy - looking north for valuable futures

What if strategy could create more value?

What do you and your stakeholders value?

What values are you building the future on?

What is your value destination?

The purpose of the book is to develop a fresh, advanced, and dis tinctive perspective on strategy. Rather than adopting a competitive, customer-centric or innovation-driven approach common in many well-known strategy books, it presents an reflexive approach centered on value and values.

It aims to inspire strategists to use Value Strategy. In an era marked by a growing need for political awareness in organizations, rapid adoption of artificial intelligence, and pressure to integrate sustainability into organizational strategies, incorporating values into strategic thinking and doing is essential.