Essentials of Health Promotion

A complete one-stop-shop for any student of health promotion.

How to improve and protect public health is one of the biggest questions facing the 21st century and this book exists to help tackle it head on. Setting out the What, Why, When, Who, Where and How of health promotion across 20 bite-sized chapters. It explores the full range of theories, context and strategies that influence contemporary health promotion.

Key features:

Comprehensive coverage: all facets of health promotion introduced and explained

Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion

Extensive range of global case studies: read about the enormous range of possibilities and creative ways health promotion can be achieved

This is the ideal textbook for any undergrad