The proverbial benefits of prevention over cure are self-evident and yet we are reluctant to invest in protecting and improving our health. Resolution of this age-old dilemma begins with a timeless truth: the benefits of good health come at a cost; prevention is not better than cure at any price.Protecting health should be appealing when a high-risk, high-value hazard can be averted rapidly, with certainty, and at relatively low cost. Similar reasoning applies when the goal is to make health gains, not merely to avoid health losses. Health choices are rational, based on values that are personal.Investing in Health and Wellbeing: When Prevention Is Better than Cure, Second Edition provides a framework to promote and protect health as an asset, illustrating the principles with practical examples. Application of these ideas helps to explain why prevention is a low priority for health services, why the world was not ready for the COVID-19 pandemic, why deadly infections like tuberculosis are neglected, why cigarette smoking is still commonplace, why billions still do not have access to safe sanitation, and why the response to climate change has been so slow. Much more money and effort are invested in health promotion and disease prevention today than is commonly thought, but the enormous avoidable burden of illness is reason to look for ways of investing still more. Previously published as The Great Health Dilemma (ISBN: 9780198853824) in 2021, this second, updated edition makes prevention part of a broader vision for better health.This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations.
