Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business.
What is the biggest reason that start-ups fail? It''s not because entrepreneurs aren''t putting a good product on the market - often it''s because they haven''t identified the right market.
About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business''s success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built.
Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the essential business manual that w
