The communications world has changed. The impact of big-budget advertorials in glossy magazines and photoshopped images on billboards have lost their impact - and brands focused on influencer marketing and celebrity endorsements are dwindling too. Consumers are now not only more educated, but they are reliant on finding an emotional connection with a brand before making that all important purchase.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is now more important than ever before.
Beautiful PR offers a unique opportunity for brands to elevate their reputation and secure their place in their industry with a communications strategy based on honesty and integrity. Teaching brands to listen to and amplify their heartbeat, brand-s are invited to experience a journey of self-discovery as they work to unveil a communications strategy that evokes an emotional connection with their target audience and builds a
