A fun and humorous introductory book, written in Stephen Brown''s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding?
Here are seven reasons why:
- It''s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers'' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel
- It''s indicative, focusing on the basics and thus being a more reliable revision aid than
