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Ethics in Public Relations - Responsible Advocacy

2006, Pocket, Engelsk

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"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics  

"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson,  Founding Chairman, Burson Marstellar  

"This book is both highly readable and long overdue.  Fitzpatrick an

Produktegenskaper

  • Forlag/Utgiver

    SD Books
  • Format

    Pocket
  • Språk

    Engelsk
  • Utgivelsesår

    2006
  • Antall sider

    256
  • Varenummer

    9781412917988

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