BEHAVIORAL SCIENCE LESSONS FROM THE BEST
All marketers aim to learn from the best. But how do you identify the tactics responsible for a company-s success? A stab in the dark?
Here-s where behavioral science can help - because unlike much of marketing theory, it has a solid evidence base.
Spot the behavioral biases, and you can understand why a tactic works.
Get a Behavioral Superboost
Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?
In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.
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WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE
