Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with -Marketing Matters,- -Making Responsible Decisions,- -Insights about me,- -Applying Marketing Metrics,- -Integration of the Customer Journey- and -Building your Marketing Plan- features throughout.
Key marketplace changes related to the pandemic such as curbs
