Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today-s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today-s marketing theory and practice.

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