Be a Small Business with BIG IMPACT
Called the -professor of harsh reality,- Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business you-re vulnerable to distant online discounters, big box retailers, and other competition, you-ve got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can-t-at the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Covers:
- 9 inconvenient truths of grassroots marketing
- Zero-Based Marketing-the solution when you figu
