The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power-more information, more at stake, and more control over the sales process-than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to -challenge,- -teach,- -help,- give -insight,- or sell -value.- And a relentless onslaught of -me-too- competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.
Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge-controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch-are no longer guarantees of success. Yet this is where the vast maj
