Selling and Sales Management

The definitive text that connects sales theory to the practical implications of selling in today''s world

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh connects sales theory to the practical implications of selling in a modern environment. Fully updated with the latest case studies, cutting-edge research and practical exercises, the new edition provides an integrated approach to managing sales and customer relations in a complex global marketplace.