A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations and in-depth reviews of the platforms themselves. It's both practical and informative, while remaining closely connected to marketing fundamentals (which, however fast the social media landscape is changing, continue to underpin the concept of social media marketing) - including social media and changing consumer behaviour; getting to know your customers; planning for business growth; and the importance of br
