The Pocket Universal Principles of UX - 100 Timeless Strategies to Create Positive Interactions between People and Technology

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
 

• Consider
• Empathize
• Define
• Research
• Design
• Validate

And features principles as diverse as:
 

• Design is not neutral
• Make the choice easy
• Some complexity cannot be reduced
• Map the ecosystem
• So you think you can scroll
• Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity, and persistent evo