A fast and easy way to write winning white papers!
Whether you-re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world-s leading experts in the field.
The fact-based documents known as white papers have been called the -king of content.- No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.
Where white papers were once used only by technology firms, they are becoming -must-have- items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.
But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who-s done more than 200 projects for clients from Silicon Valley to Finland, from mighty
