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Norli Bokhandel

An Introduction to Behavioral Economics

2017, Pocket, Engelsk

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The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be -rational-, why we so often indulge in -irrational- and self-harming behavior, and also why -irrational- behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features:- Extended material on heuristics and biases, and new material on neuroeconomics and its applications- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the curren

Produktegenskaper

  • Forfatter

  • Bidragsyter

    Wilkinson, Nick; Klaes, Matthias
  • Forlag/Utgiver

    SD Books
  • Format

    Pocket
  • Språk

    Engelsk
  • Utgivelsesår

    2017
  • Antall sider

    616
  • Varenummer

    9781137524126

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