Causal Inference in Marketing: A Practical Toolkit for Panel Data - Foundations, Core Panel Designs, and Spillovers, Volume 1

Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.