Causal Inference in Marketing: A Practical Toolkit for Panel Data - Machine Learning, Diagnostics, Applications, and Outlook, Volume 2

Volume 2 of Causal Inference in Marketing: A Practical Toolkit for Panel Data extends the core panel toolkit into machine learning, high-dimensional adjustment, continuous and nonlinear treatment settings, threats to validity, inference, diagnostics, applied marketing workflows, measurement systems, reproducibility, and open problems.