Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.