Large-scale, complex systems like the health sector or transport are a
challenge to manage; traditional strategic approaches often fail due to the
diversity of different stakeholders and the lack of a cohesive strategy language
that all within it can understand. What is needed in such systems
is a new, fresh, scalable, "open source" framework: one that is "editable"
by those at all levels within the organisation.
This book provides practitioners and managers within any organisation
with a 9-stage modular toolkit for all strategic steps. Utilising Phil
Driver''s PRUB framework, which innovatively centres on end-user actions
instead of benefits - what do you want to do? - it enables all stakeholders
from entry level to executive to actively participate in strategy validation
and implementation. This book will enable practitioners with skills in
any one of the 9 stages to enhance their skills in that stage but also
