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Hospitality Management and Digital Transformation - Balancing Efficiency, Agility and Guest Experience in the Era of Disruption

Richard (University of South Australia Australia) Busulwa, Nina (University of South Australia Australia) Evans, Aaron Oh, Moon (ICHM Australia) Kang
2020, Pocket, Engelsk
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Digital advancements are ramping up guest expectations and introducing non-traditional competitors that are disrupting the hospitality and leisure industries. If organisations are to thrive they need to be in a position to effectively leverage digital technologies to improve efficiency, agility and guest experience.

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