This book aims to foster meaningful dialogue to strategically enhance human capabilities through targeted collaboration with AI to secure sustainable competitive advantage in rapidly evolving marketplaces. This book brings together research presented under the conference theme, “Human Intelligence 2.0: Co-Evolution through Strategic Human–AI Collaboration for Sustainable Competitive Advantage” featuring peer-reviewed research papers presented across Accounting, Finance and Business Economics; Entrepreneurship, SME, Innovation and Business Development; Marketing, International Business and Strategy; Operations, Logistics and Supply Chain Management; Human Resource Management, Organizational Behaviour and Inclusive Workplace; Business Technology and Digital Transformation, and multidisciplinary tracks. The book will serve as a valuable reference to academics, researchers, industry professionals, and policymakersaround the globe to share their research findings and discuss current and challenging issues in management, business,and interdisciplinary domains.
