This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:
- an overview on how leading companies plan and implement digital transformation
- interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L-Or-, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation
- research and case studies on the digitalization of small and medium-sized companies
- cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
- tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that
