Managing Major Sports Events - Theory and Practice

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.

Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills.  It covers every key area in the event management process, including:

-            Bidding, leadership, and planning;

-            Marketing and human resource management;

-            Venues and ceremonies;

-            Communications and technology (including social m